A New Year, A New Chapter: The Launch of AR Kitchen
A new year. A new chapter. A milestone 15 years in the making.
There is a unique energy that comes with the start of a new year—a focus on potential, growth, and the future. In that spirit of renewal, we are thrilled to announce that Andro's Rostilj has evolved.
We are now AR Kitchen.
For over a decade, we’ve grown from a passionate, chef-driven team into a leading culinary partner for some of the most innovative companies in the world. Our commitment to globally-inspired, wellness-first cuisine has always been our guiding principle. But as we enter this new year, we recognize that the workplace has fundamentally changed, and our partners' needs have evolved along with it.
Our capabilities have expanded far beyond our original name. We have become a comprehensive culinary solutions provider, and we needed a brand that reflects the full scope of our mission today.
The Story Behind the Evolution
This rebrand is not just a cosmetic change; it is a strategic pivot designed to address what we call the Performance Paradox. Innovative companies invest fortunes in optimizing every aspect of their business, yet often overlook the most critical fuel for performance: the food their people eat.
Years ago, we saw a gap in the market between "corporate catering"—often viewed as a logistical commodity—and the strategic needs of modern, high-performance teams. We grew to fill that gap. Today, we continue to move beyond the role of a vendor and become a true Private Kitchen - a Culinary Performance Partner, operating as an integrated part of teams to design programs that fuel productivity and build culture.
Expanding Our Capabilities: A 360-Degree Approach
To support the diverse needs of the modern workforce, AR Kitchen has grown over time to become the unified home for four core pillars of service. This expansion allows us to support teams at every touchpoint of their day:
Corporate Dining: Our signature daily dining program remains the heartbeat of our offering. We execute this with the precision and craft of a premium restaurant, exploring and celebrating over 30 global cuisine styles.
Cafe Management: We design and manage custom on-site restaurants, cafes, and coffee bars. These aren't just cafeterias; they are cultural hubs tailored to your brand's unique culture.
Pantry Services: Our newest service for the hybrid world. Innovation doesn't stop at 5 PM, and neither should your food program. Our Pantry Services division offers curated, chef-driven breakroom services and intelligent vending solutions to power progress 24/7 with fresh, healthy options.
Corporate & Social Events: We translate your standard of excellence into unforgettable moments. From executive board dinners to company-wide celebrations and private social events, we bring high-touch culinary artistry to your most critical gatherings.
The Private Kitchen Difference
With this new clarity, our mission is to establish the true Private Kitchen for our partners. This is our answer to the commoditized approach of traditional catering.
How is a Private Kitchen different?
Chef-Led, Not Spreadsheet-Driven: In an industry often ruled by cost-cutting algorithms, we remain unapologetically chef-led. Our decisions are made by culinary professionals who prioritize artistry, execution, and flavor. We believe a meal should be a benefit, not a checkbox.
Sustainability as Strategy: We don't just follow protocols; we engineer responsibility. Our commitment to sourcing from local partners and our 3-point waste reduction plan (Prevent, Donate, Convert) ensures that a food program aligns with ESG goals and ethical standards.
Strategic Integration: We embed ourselves in culture. We understand that food is the original social network, and we use it to foster the connection and collaboration that remote tools can't replicate.
Joining the Conversation
This launch marks the beginning of refreshed presence across web and social, and a more active role for us in the discussion. We look forward to sharing insights on culinary performance, the relentless pursuit of quality, and the powerful role food plays in fueling innovation.
Follow us on Instagram: Here
Follow us on LinkedIn: Here
What Changes?
If you are an existing AR Kitchen client or partner, this is for you! We are rolling out new, premium on-site chef uniforms; and importantly, you will notice our new [me]@arkitchen.com email addresses when we communicate - but fear not as our old emails will still forward to our new email address for the foreseeable future. As a company, we are still the same team, ownership, and talent - just expanding and refining to better suit your needs. You will also see our new branding on our marketing materials and company documents, but please don’t hesitate to reach out if you have any questions. The change should be seamless for you, and quite stylish if we may so.
If you would like to learn more about our expanded service offerings, contact us here, or reach out to your existing AR Kitchen contacts. We are excited to talk with you about how we are growing!
Thank you to everyone who has been part of our journey so far. We are just getting started and cannot wait to continue growing with you - in the Bay Area, Denver, and beyond.
Welcome to the future of culinary performance. Welcome to AR Kitchen.
